Deda Stealth and Trove partner to turn the secondhand market into a growth driver for luxury brands

Deda Stealth and Trove have announced a strategic partnership that integrates Stealth Revalue, the resale intelligence platform developed by Competitoor, with Trove’s branded resale technology. The goal is to give fashion and luxury brands visibility and control over the entire lifecycle of their products, from the first sale to every resale that follows.

Trove, based in California, powers branded resale programs for fashion brands: according to the company, more than 75% of branded resale traffic in the United States flows through its platform.

Why resale matters for luxury brands

According to the ThredUp 2026 Resale Report, the global secondhand apparel market is expected to reach $393 billion by 2030, growing twice as fast as the overall apparel market, with $78.8 billion in the United States alone. Luxury is part of the trend: The State of Fashion: Face to Face With Luxury Clients by The Business of Fashion and McKinsey & Company reports that up to 59% of regular luxury consumers buy secondhand products.

For brands, this means understanding what happens after the first sale: how much value products retain, how desirable they remain and how demand evolves over time.

How Stealth Revalue and Trove work together

Stealth Revalue provides the market intelligence: resale pricing, demand trends, product value over time and secondary market dynamics.

Trove manages resale operations: intake and assessment of secondhand items, pricing powered by artificial intelligence, branded resale channels and circular logistics.

Together, they help luxury brands align resale prices with real market conditions, protect brand positioning and reach new generations of consumers. Data from the secondary market also shows which items, styles and materials keep their value, and can guide future design, production and sourcing decisions.

What the two CEOs say

Luxury has always built its value on rarity and exclusivity. The resale market does not reduce that value. Instead, it extends it, amplifies it, and introduces it to new consumers. Brands that understand this are not losing ground; they are creating a new source of value and engagement that extends far beyond the first transaction.”

Luca Tonello, CEO of Deda Stealth

“Trove brings the technology and operational infrastructure to help them do that: from evaluating and pricing returned products to managing branded resale channels and circular logistics. Together with Deda Stealth’s market intelligence, we can give luxury brands greater control over how their products are represented, valued, and recirculated.”

Terry Boyle, CEO of Trove

A long term commitment to circular fashion

The partnership builds on Deda Stealth’s work on circularity, including its contribution to the Monitor for Circular Fashion with the Sustainability Lab of SDA Bocconi School of Management and its collaboration with NYU Stern School of Business.

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